What Goes Around Comes Around, the luxury vintage retailer, is bringing an exclusive pop-up experience to Aspen's Hotel Jerome during Art Week, from July 25 to August 2. This pop-up will showcase a carefully curated selection of rare and historically significant pieces, including limited-edition pre-loved Hermès bags and Louis Vuitton artist collaborations, with a standout piece being the iconic Louis Vuitton x Stephen Sprouse trunk gifted by Marc Jacobs to André Leon Talley for $135,000. The pop-up is a strategic move by the brand, leveraging its global client base and the Aspen market's appreciation for luxury and art. By partnering with Hotel Jerome, What Goes Around Comes Around aims to offer its signature client experience in a setting that aligns with the community's values. The pop-up, located in the Aspen Times building, spans 1,000 square feet and features a fur and gown salon, a try-on space, and a VIP area, showcasing the brand's meticulous attention to detail and its commitment to curating exceptional pieces. The collection will include Chanel, Hermès, Louis Vuitton, Gucci, Chrome Hearst, vintage Levi's, and more, with prices ranging from $350 for vintage rock T-shirts to $250,000 for a crocodile 25-centimeter Hermès Birkin with diamonds. This move is part of the brand's expansion strategy into luxury markets, with a focus on increasing demand for pre-owned luxury items. What Goes Around Comes Around's success in the resale industry, coupled with its partnerships with retailers and firms, positions it well to cater to the growing interest in sustainable and collectible fashion.
